About Us

Considered one of the world’s leading ammunition and firearms manufacturers, Winchester has built its reputation on delivering innovative ammunition products, providing top-shelf customer service and demonstrating industry leadership.

Our legacy in servicing hunters and shooters, law enforcement and U.S. warfighters runs deep, with decades of support at the highest levels including delivering technologically advanced products. From our research and development efforts to our manufacturing processes, we understand the value of product quality and performance.

With a reputation steeped in tradition, we have earned the moniker, ‘The American Legend’ by delivering on our commitment to excellence in everything we do.